Chris Couch Work
Austin

Chris Couch has owned a worldwide sales number and builds agentic systems with his own hands. Head of Product for B2B at Flywire. Essays on agents, retrieval, and where software value is moving.

Latest
  • Essay August 4, 2026

    Your Agent Needs Two Memories

    Pull what has a system of record. Persist what does not. A folder is not a memory, and most of the knowledge that matters has no system of record at all.

    agents · architecture · memory
  • Essay August 1, 2026

    Facts Flow, Meaning Accumulates

    MCP answers how an agent reaches data. The brain answers what the organization knows. Pull facts of record. Persist judgment that has no system of record.

    agents · architecture · memory · mcp
  • Essay April 13, 2026

    The Context Layer Is Eating SaaS

    The software meltdown isn't AI killing SaaS. It's Christensen's Law of Conservation of Attractive Profits playing out in real time. Value is migrating from the interface layer to the context layer.

    context-layer · saas · christensen · market-analysis
  • Essay April 7, 2026

    The Shared Brain

    Karpathy described a personal LLM wiki. We have been running the multiplayer version since the start of the year.

    agents · architecture · shared-brain
  • Essay March 4, 2026

    The Anatomy of a Document Agent

    What does it actually mean for a document to 'decide' something? The four components that give an invoice or contract genuine agency.

    architecture · specialization · agents
  • Essay February 17, 2026

    Why Your AI Agents Are Failing: The Control Trap

    Finance leaders are deploying AI agents like they're adopting teenagers. Curfews, check-ins, no real decisions. Then they wonder why the agents don't deliver.

    autonomy · deployment · strategy
  • Essay February 15, 2026

    The Execution Layer: Why AI Predictions Are Just Entertainment

    Everyone agrees on where AI agents are going. The destination is not the differentiator. The route is. Constraint profiles, a task vocabulary, and democratized creation.

    agents · strategy · architecture
  • Essay February 3, 2026

    The 75% of AI Value You're Leaving on the Table

    Most finance teams deployed AI and got incremental results. The problem isn't adoption. It's that no one specified which kind of AI to adopt. There are four, not one.

    frameworks · strategy · agents
  • Essay January 22, 2026

    The Invoice as Agent: Why Every Document Will Have Its Own AI

    We've been thinking about AI in finance backwards. The end state isn't smarter agents processing dumb documents. It's documents that process themselves.

    architecture · specialization · invoicing
  • Essay January 15, 2026

    Human-in-the-Loop Is a Temporary Placebo

    Sixty percent of enterprises require human oversight before AI agents access sensitive data. It feels responsible. It's a placebo with a 24-month shelf life.

    autonomy · governance · agents